Business · free starting point
Your One-Page Offer Brief
Before you build a full website or a long pitch, put the offer on one page. Use short answers. The point is to have something specific enough to discuss with a real person.
Five prompts
- Who is this for? Describe one kind of person or business and the situation they're in.
- What are they trying to get done, and what makes it difficult right now? Separate what you've heard from what you're assuming.
- What will you deliver? Name the format, scope and what the customer needs to provide.
- What is outside the offer? Write down the work, costs or responsibilities you are not including.
- What would you need to learn before offering this for sale? List your biggest assumption and one person you could ask about it.
Your next three actions
- Turn your answers into five short sentences on one page. Put a clear name on the offer.
- Choose one suitable person to ask for feedback. Prepare a short message explaining what you'd like to learn.
- After the conversation, record their actual words and change one part of the brief. Keep the rest until you have another reason to change it.
Creative Project · free starting point
A Ship Plan for Your Creative Project
Choose a version of the project you can finish with the time, materials and help available. This page gives that version a shape and a finish line.
Five prompts
- What are you making, and who do you want to experience it? Name the actual thing: a photo set, short film, zine, design or another finished piece.
- What is the smallest version you would be comfortable sharing? Describe what someone will see, hear or receive.
- What do you already have? List the files, materials, skills and people available to you.
- What still needs to happen? Pick the three steps that stand between the current version and something shareable.
- When will you review it, and what will count as finished? Choose a date and a short checklist you can actually check.
Your next three actions
- Make one project folder and gather the files you already have. Add your finish checklist.
- Book a short work block for the first of your three steps. Write exactly what you'll do at the start.
- On the review date, compare the work with your checklist. Share it, or choose one specific fix and give that fix a date.
Music · free starting point
Your Next Mix or Release Plan
Pick one mix, track or demo to finish. Keep the plan beside the project so you know what remains when you come back to it.
Five prompts
- What are you finishing: a DJ mix, original track or demo? Give it a working title and describe the listening experience you want to make.
- What is the format and rough length? Where do you intend to share it, or who will hear the first version?
- What already exists, and what is missing? List the recording, arrangement, edits or decisions still needed.
- What belongs in the release folder? Include the audio, artwork, description, tracklist or credits, and any permissions you still need to check.
- When will you make a review export? Write down what you'll listen for and who, if anyone, you want feedback from.
Your next three actions
- Choose the project and write a simple opening, middle and ending plan. Set a date for the next review export.
- Work on one unfinished section, then export a version you can listen to away from the project window. Note the changes it still needs.
- Gather the supporting files in one release folder. Once you decide to publish, add the final link and date so the release has a complete record.
Content · free starting point
A Card for Your Next Content Experiment
Use one post to answer one question about your content. Keep a record so your next decision comes from what happened, not just how the post felt.
Five prompts
- Who is this post for, and what question or situation will they recognize?
- What is the one idea you want them to leave with? Write it as a plain sentence.
- What will happen in the opening? Write the first line and describe the first image or action.
- What are you testing this time? Choose one variable, such as the opening, length, example or invitation at the end.
- What will you record, and when will you review it? Choose an available measure, save the post link and note the comparison you're using.
Your next three actions
- Write three possible openings. Choose one and make a short shot list around the idea.
- Make and publish the post when you're ready. Record the date, link and the variable you tested.
- At your chosen review time, record the available results and one useful observation. Decide whether to repeat, adjust or leave the idea for now.
Tech · free starting point
Your Minimum Useful Workflow
Before choosing more tools, describe one job from beginning to end. A small workflow is easier to build when the input, result and human decisions are clear.
Five prompts
- What job should this workflow do, and who needs the result? Describe a real repeated task.
- What starts it? Name the input, where it comes from and a simple example you can use for a trial run.
- What should come out? Describe the file, record, message draft or other result someone should receive.
- What are the fewest steps between the input and the result? Mark any step that needs a person's judgment or approval.
- How will you know it worked? Write one success check, one likely failure and what should happen when that failure occurs.
Your next three actions
- Draw the workflow on one page: input, steps, result. Circle the first step worth improving.
- Run it manually with your trial example. Record the missing information and any decisions you had to make.
- Automate one understood, repeatable step. Compare its result with the manual version before extending the workflow.
Life · free starting point
A Plan for One Next Step
Choose one thing you want to move forward today. Keep the step small enough to fit the time and energy you have available.
Five prompts
- What is the one thing you want to move forward? Put the other things on a separate list for later.
- What would a small amount of progress look like today? Describe something you could see or check.
- What is making the next step unclear or difficult? Name the missing information, decision, item or help.
- What is one action you could take in about ten minutes? Start it with a verb such as write, gather, ask, choose or book.
- When and where could you try it? Decide what needs to be within reach before you start.
Your next three actions
- Write the action on one line and gather the first thing you'll need.
- Choose a ten-minute window and try that step. Stop or continue when the window ends; either choice is yours.
- Record what happened. Mark it done, or note the obstacle and choose the next action from what you learned.
